Boosting ROI for a dynamic new player in the Forex industry.
- WEB ANALYTICS
A new kid on the block.
Tickmill first approached Nest in 2016, a growing Forex brokerage with a newly established EU branch. Tickmill was looking to improve critical elements in their performance: first, they wanted to grow the number of traders using their platform, to ensure higher year-on-year returns on their digital investment. They also wanted more leads on their platform month-on-month.
Trade with a First-Class Broker
Nest took on the challenge and built an innovative digital strategy to boost Tickmill’s visibility by identifying their key international audiences and setting up conversion funnels that would help Tickmill get what they wanted: more traders creating accounts. Following an in-depth analysis, Nest decided to focus their advertising strategy on two networks: search and display. The strategy was built on targeting the right audiences, continually optimising communication with engaged visitors and expertly managing large budgets. After just 18 months, we achieved every one of the client’s objectives.
See how we have helped Tickmill achieve their goals.
First, Tickmill’s leads rose by +36%, while their cost per lead plunged by -52%. For traders, active accounts rose by over +52%, with a -3% decrease in cost per activation. Finally, our proudest moment was being able to report a year-on-year increase in ROI of +110%. Our relationship with Tickmill Group has gone from strength to strength; what was initially a 6-month commitment developed into a 3-year collaboration, with even more ambitious campaigns on the horizon.
Leads rose by
CPA decreased by
CPL decreased by
ROI increased by
Active accounts rose by