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Alphamega Hypermarkets

Maximising the digital presence of a leading hypermarket chain.

AREAS OF FOCUS

  • BRANDING
  • WEB ANALYTICS
  • SEM

Website: alphamega.com.cy

THE CHALLENGE

Identify the issues, set goals and come up with a winning strategy.

First, we zeroed in on the right audiences using a combination of focused search, display, video and app campaigns, targeting users in the precise timeframes they were looking for specific products. Then, we built and maintained targeted campaigns, using both short-term promotions to highlight offers and extended campaigns that focused on building online brand recognition. Once we’d found the exact audiences we were looking for, we used remarketing tactics to re-engage visitors who had already shown an interest in the Alphamega brand. The results speak for themselves.

THE RESULTS

See how we have helped Alphamega achieve their goals.

Alphamega’s website traffic rose by an amazing +170%. New visitors were up by +127%, while returning visitors engagement climbed to +221%. But what the client really wanted was to maximise website visibility across devices, so we performed a user analysis at the start and end of a six-month period and segmented the results accordingly. At the end of those six months, desktop users had increased by +59% and tablet users by +33%. But the most dramatic increase was in mobile users, who had increased their engagement with Alphamega’s website by +278%. Following our first campaign, our collaboration with this retail powerhouse continues; we currently have a year’s partnership under our belt, and we’re setting our sights even higher in our upcoming campaigns.

Website traffic rose by

+170%

Desktop users increased by

+59%

New visitors increased by

+127%

Engagement increased by

+278%

Returning visitors climbed

+221%

The guys at Nest have become a key part of our team at Alphamega. We really appreciate their enthusiasm for what we do. Working with them has given us some huge SEO and SEM wins that have resulted in significant revenue gains.

Yiannis Ioannou
Yiannis Ioannou
Digital Marketing Manager

Get your business found online with nest.

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