We run an exhaustive audit to make sure your existing analytics are in place and
aligned with your overall goals.
Evolve your business with web analytics
GETTING YOUR DATA TO PERFORM
What you should know about data analysis.
For many companies, data analysis is a little like fixing a squeaky brake. You know you’ve got to do it, but you don’t know exactly what’s wrong and it’s not stopping you from driving, so you just leave it alone. The fact is, analytics is crucial for getting closer to your goals, even if it’s the least understood part of search marketing. What kinds of quantitative and qualitative information will give you the vital insights you need to direct your marketing decisions? How do you use Google Analytics? What is rich, searchable content and how do you make search engines not only find it but flag it as useful? Why is a good home or landing page essential and what’s the best way to structure its content for maximum exposure? These are the kinds of questions we set out to answer every time we take a new brand under our wing. And, yes, we always find the right answers.
WHAT DATA ANALYSIS CAN DO FOR YOU
How predicting trends can boost productivity
We analyse digital marketing data. We love it, and we’re pretty darn good at it too. We use data to help you make smarter decisions. We cut through the noise and present those gems of information that are most valuable to you. We also put you in the powerful position of understanding how your customers are thinking and acting online. Priceless.
Let us eliminate the ‘noice’ so you get the info that is valuable to you.
Predict customer behaviors and trends
By using tools like Google Analytics to look at your data, we can identify how visitors use your website. Once we identify those behaviours, we can predict trends that will give you a better idea of who your audiences are.
Let you analyze, interpret and deliver data in meaningful ways
A big part of connecting with users is making sure they see content that means something to them. By diving deep into your analytics, we can customize your content to target specific users, which is one of the best ways to catch and hold their interest.
Drives effective decision making
Data is a mess, but if you look closely, it will show you the direction your marketing and business development teams need to move in, giving them the tools they need to make better decisions and choose better business strategies.
Increase business productivity
You can boost your productivity simply by knowing who’s buying your products, how they got to your site and how they behaved once they got there. With powerful information like that, you can make better decisions about what products to push and which products you need to improve, or promote less or even not promote at all.
WHAT WE DELIVER
We use data to improve strategic decisions.
Whatever market you’re in, optimising your website performance is no longer an option, it’s a necessity. Sometimes it’s a matter of obvious tweaks. Other times it takes some digging to uncover. And digging is good. Without the messiness of discovery, you wouldn’t find the one or two clear insights you need to get the conversions you can’t live without.
Our customized dashboards give you vital marketing performance data so you can monitor how your website, ad campaigns and social media are performing in real-time.
We set up and configure your website analytics account so you can monitor and
evaluate your online marketing activities.
We discover the route users take to conversion and make it more efficient. We do that by continuously tweaking the conversion funnel until it’s just right.