We like sitting down with messy data and looking for meaning in the click. Running a situation analysis lets us see how things are looking under the hood for your business.
Paid search superheroes
A good search strategy needs more than a well-thought-out campaign. It needs to move laterally across the entire spectrum of possible revenue channels and deliver with focus. In other words, it needs to be in two places at once. We don’t claim to be superheroes, but a lot of our clients see us that way.
Custom search marketing strategies with great results
Our search marketing campaigns are all unique, but our core search principles never change. To make search marketing work for you, you need three things: careful planning, a robust and well-timed launch, and intelligent post-launch analysis.
This is where it gets interesting. When a click hits or a lead turns into a new customer, we’re sure to know first, because wonderful things tend to grow into super wonderful things as long as you act fast.
To grow that click into deeper engagement with your products or services, and make that new visitor a loyal client, we watch your dashboard daily, keeping track of how your advertising budget money is actually being spent, click by click. When it’s time to share, we give you a customized report with all the goodies, so you can understand what’s going on too.
We’ve found that data without goals is like biking to work on one wheel. (We have nothing against unicycles.) It’s just that when we combine our data crunching with your business goals, that’s when we get the best results.
Ok, so we’ve scoped, we’ve launched, we’ve got the numbers. Now we figure out what’s working and what’s slowing us down, and we tweak everything—keywords, text ads, extensions, banners, videos, audiences, landing pages, the whole shebang—until we get everything just right.
We love launching. But, actually, while you’re celebrating the birth of an exciting new campaign, we’re still biting our nails, figuring out things like how to get your pages to load faster, how to grab that extra conversion, and how to make your SEO perform even better. This is what sets us apart and it’s what sets the stage for a healthy long-term search marketing strategy.
With search marketing, there’s always room for improvement and new directions to grow in. This is why our custom advertising strategies are built click by click and why we’re always looking to make your next campaign more successful than the last.