We like sitting down with messy data and looking for meaning in the click. Running a situation analysis lets us see how things are looking under the hood for your business.
Search marketing strategy that gets you results.
OUR SEM JOURNEY
Clicks with brains
We love analytics more than anything, but analytics don’t drive returns by themselves. If you really want to turn your clicks into conversions, you need to know who’s clicking and who you want clicking, and then you’ve got to think of clever ways to reach them both. At Nest, we like clicks with brains.
We get to know your customer base
In a world that moves at the speed of tweets, building online audiences is still a long-term gig. So, the first thing we do is invest solid time in identifying your next customer. We figure out what they’re looking for and what would make them buy from you.
Our search marketing journey starts here.
We lay down clear financial goals
To plan the ideal search marketing strategy for your business, we sit down and humanize the numbers. We think about things like customer acquisition costs and conversion funnels, sure, but we also think in terms of what they actually mean for your business. We set achievable monthly personal revenue goals based on your current market share and plan a path that will help you get there.
We analyze your current campaign
Before we move forward with our new search marketing campaigns, we always take a careful look at what you’ve already done. This helps us pinpoint what’s been working well and what’s been—well, wasting your time and money.
We streamline your paid searches
For your potential clients the user journey may end with a click, but for us this is just the beginning. That click is huge in terms of the kind of information it can reveal about your next customer. At Nest, we respect the click. The click lets us track revenue back to a number of different consumer entry points—from keywords, ad copy and landing pages to an amazing number of customer metrics that help us finetune your pay-per-click campaigns and boost your sales exponentially.